promote
indieretail
Promote independent retail stores, unite your community and remind consumers of the benefits of shopping local.
logo
Add the Independent Retailer Month logo to your in-store graphics, social media, newsletter, website and more to show your involvement and encourage consumers to shop indie!
poster
Print the Independent Retailer Month poster to put in store windows, at point of sales, distribute at the Chamber of Commerce or take a photo of you/community holding it.
proclamation
Invite your officials (city, county, parish, state, province) to issue a decree proclaiming July as Independent Retailer Month. Get great coverage from the media for your business as you lead the effort.
postcard
Engage your community with the Independent Retailer Month postcard to raise awareness for your store and remind people the importance of supporting local business.
activity
idea bank
Consider the ideas listed below to celebrate Independent Retailer Month and promote your small business to the community.
Bonus Buck | Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August
Happy Hour | Offer red, white and blue cookies/cupcakes with refreshments to promote the ‘independent’ touch. You could also contact an independent restaurant to partner and provide some light bites
Badges | Create campaign buttons for your staff to wear with the message: “Proud to be independent”
In-store Event | Bring your community together by hosting an Independent Retailer Month kick-off event, in-store gathering and/or special promotion to celebrate your customers and local supporters
Meet and Greet | Invite your customers to meet brand owners/representatives to your store
Beauty Treats | Team up with an independent salon/spa in your community and offer customers in-store pampering
Goody Bags | Give with certain purchases or to new customers
Community Talent | Support local designers, artists and/or DJ’s by hosting a joint in-store activity
Run a Contest | Offer the chance for one lucky winner and friends to have a private shopping party
Shopping Crawl | Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants
Drop and Shop| Invite customers to donate lightly worn clothing/shoes in-store for a local cause such as Dress for Success and receive an exclusive deal in store that day
Charity Giving | Offer to make a donation of 10% of the purchase price for each customer to a local community charity
Check-in Deals | Offer every shopper that “checks in” or tags to your store on social media an exclusive promotion in store
Online Coupons | Offer exclusive promotions on your website that are redeemable in store only
Media Outreach | Proudly promote your involvement with Independent Retailer Month to your local magazines, blogs, TV and influencers to receive coverage and help attract more customers